"It's the very same old tissue, honey, it doesn't make a distinction, ok? It's still going to work the same way", my exasperated partner hissed into my ear as I got containers after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't believe I actually wrote 'designer tissue'. Yes, for a graphic designer and author who understands all about the kind of effort one puts into product packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'suck 'em in with excellent copy and fab color combo'. Hey, I am still a consumer, keep in mind that. I am entitled to succumb to good product packaging, I have a dominating right to be human.
However they are so pretty ... the packaging. I swear!
They have the 'nature fan' product packaging, the 'fruity' packaging, the 'female on the go' product packaging, and then they have the 'kids' product packaging. I grabbed 4 of each design plans and made a run for the counter with them with my shouting kids and exasperated hubby running after me in sluggish movement. It was certainly a 'die-hard' moment. You understand, when the hero is running away from a bunch of wild bad guys with maker weapons, and they're contending your feet or something ... and there's an explosion behind you ... and everything takes place in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging designs on them. I liked the packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the designs and place click here it into my 'must keep for recommendation' clear folder. I don't keep a lot of things in there due to the fact that I am pretty selective about the designs that I like, however these packaging styles made the cut.
You see, this is the kind of thing that takes place when you put some effort into making your product packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
This is what I have to tell you, as a graphic designer and consumer. The more effort you take into developing your packaging, more consumers will take a look and stop at your product packaging or what's inside the product packaging. Now, does it make sense for me to say now that when they stop and take notice of your product packaging, your opportunity of getting them to buy your item boosts? Exactly.
And without an electrifying product packaging, customers are going to stroll past the loads and heaps of other rival items ... and yours ... without even knowing you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great food packaging plant.
Consider it!
They have the 'nature lover' product packaging, the 'fruity' product packaging, the 'lady on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging styles on them. I liked the product packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the designs and place it into my 'should keep for recommendation' clear folder. I don't keep a lot of things in there since I am quite selective about the styles that I like, but these product packaging styles made the cut. The more effort you put into designing your product packaging, more clients will stop and take a look at your product packaging or what's inside the confectionery packaging materials.